Analyse and evaluate creative thinking and problem solving
in the development of advertising ideas that utilise emerging technologies, or respond appropriately to new opportunities and social trends.
An online VR game designed to help people overcome their anxieties and phobias.
We are living in the midst of an anxiety epidemic.
Every year, there are more and more people who are suffering from anxiety, and it can have a significant impact on their personal relationships, employment or confidence. Social anxiety disorder is a psychiatric condition in which the patient experiences anxiety in social interactions (conversations, meeting new people, public speaking) during which they might be judged or socially evaluated by others.
VR-based interventions for SAD typically involve the use of computer-generated social environments (classrooms, auditoriums, conference rooms) with virtual audiences. VR-based CBT for fear of public speaking has demonstrated effects similar to traditional CBT and above that of controls and effects were maintained at one-year post treatment. Finally, preliminary data has begun to show efficacy for VR in the treatment of school-based anxiety, including test anxiety. VR can be especially useful for this population as finding multiple confederates with whom a patient can interact can be costly and time consuming.
The quests would be things from daily life that can seem easy to some people, but are not to people suffering from anxiety, especially social anxiety. The first quest would be simple. Ordering a cup of coffee in a cafe. But the only way how to level up is to have a small talk with the barista. The quests would gradually become harder and harder. In higher levels it would be something like making a phone call, going to a party, visiting a doctor, having a presentation etc.
