The aim of this brief was to create a marketing plan for a given organisation and challenge, along with a creative marketing campaign. I aimed to do something innovative, funny and unexpected, but still keep it within the British Airways brand guidelines. No one would expect a cow or people running around on the wings of a plane. The slogan “100th. With our perks we haven’t blundered.” Should inform people that it is connected with the 100th anniversary of BA and that their new discounts and perks are definitely real and not out of place, unlike the cow/people on the wings. The colour scheme of the design is simple, corresponding with the palette of British Airways, which is mostly blue, white and red.