This was a live brief set by the agency Isobar for their client Clarins. The task was to attract a 20-35 year-old, female audience, direct them to the Clarins website, and encourage them to form a skincare routine. Clarins also made clear that they wanted to heavily increase their online sales.For this brief, I worked in a team of 2, contributing to the concept development, design and final outcomes of the campaign.
At first we wanted to create a new line specifically for the younger audience. But then we found out about the “My Clarins“ campaign and decided to use that, just with a few improvements. We came up with the tagline “Skin is a beautiful thing. Wear it well.“, which is about proper skincare routine for young adults. This is going to get across by means of collaborating with different Internet influencers and advertisement in Vogue magazine online. We changed to colours to bright trendy pastel shades to match the theme.
