This campaign evolves around domestic abuse via text messages, where the “survivors“, i.e females who have been victims of such abuse, can anonymously share their personal experience of abusive behaviour, where they have been at the receiving end of such messages. Further, this campaign should also allow survivors to feel welcomed by the SafeLives charity and community, as well as being supported and comforted by knowing that they don’t stand alone. To further promote this campaign, raise funds for the SafeLives charity, and to spread awareness about the serious issue of domestic abuse in the UK, merchandise (namely T-shirts) will also be available for purchase through the SafeLives website.
I designed and printed a T-shirt for the SaveLives charity, to raise funds and awareness. The hand inside the heart doesn't just symbolize putting an ending to domestic abuse in the UK, but it also symbolizes each member of the public’s participation and support of SafeLives, as well as acknowledging and helping abuse victims.
As my university was closed and the equipment was unavailable, I
used my own Canon EOS 1200D to shoot both the film scenes
and the photo shoots. However, for the close-up shot I used a
50mm lens to get the optimal composition, while for the
remaining shots and the photoshoot, I used a EF-S 18-55MM
lens. To stabilise the camera and keep the shots clear, and to
prevent distortion, I used a multi-purpose Video Head tripod
from Manfrotto. Due to the Covid-19 and
quarantine, the creative freedom
and possibilities were limited.
Thus, the main character for the
ad video - and the model for the
photoshoot - was my younger
sister. Further, the entire video
and all the shown images were
taken inside my flat, mainly my
bedroom and in the kitchendining
room. However, despite
the constraints, I am very happy
with the final outcome of both
the video and photoshoot.
