This brief encouraged participants to create: 2 designs for greeting cards, a boxed notecard set, a gift bag, a wrapping pattern, and a notepad cover. I designed a colloection called „freedom of expression“, where the customer is free to express their love or affection, free to express their ideas, no matter how crazy they are, free to express their gift style when giving it to that special person. The limit is their imagination. This collection is perfect for valentine’s day, anniversary, birthday and any other situation where the sender wants to express affection or love.
I thoroughly enjoyed working on this project; the required tasks in the project allowed me to be visually
creative, and try more
out-of-the-box ideas, from product design and product variations, to logistics in
terms of outsourcing the printing and shipment of the actual cards.
